The Operator's Edge
Every other Tuesday. One rebuild, teardown, or mechanism from the ad accounts I run. Real numbers, no round-ups, no filler.
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Issue #12 · Oct 20, 2026
Twelve issues, forty client engagements, one honest year-end scorecard. Here is what worked in 2026, what stopped working, and what I am doubling down on for 2027.
Issue #11 · Oct 6, 2026
I have moved 40% of ad budgets off Meta and onto Google Ads in the last 18 months. Not because Meta is broken. Because these four signals said the account had outgrown it.
Issue #10 · Sep 22, 2026
Founders do not need a 40-tab Looker Studio. They need three numbers, once a week, in a Google Sheet. Here is the exact template I hand every client.
Issue #09 · Sep 8, 2026
Every founder I talk to thinks server-side GTM is a 6-week dev project. It is not. Here is the 90-minute path I run for solo operators who do not have an engineer.
Issue #08 · Aug 25, 2026
A founder sent me a $6k invoice from a freelancer and asked if it was fair. I broke it into 11 line-items. Here is the honest cost of a 3-month performance engagement in 2026.
Issue #07 · Aug 11, 2026
I have killed 200+ interest audiences in the last year. Not because targeting is dead, but because the account earned the right to go broad. Here are the three signals I wait for.
Issue #06 · Jul 28, 2026
Meta says 4.2x. Shopify says 1.9x. Both are correct. Here is why, and the one blended number I run every account on.
Issue #01 · Jun 30, 2026
Six defects I have found in almost every BD ad account I have audited in the last 18 months, and the exact fix for each.
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