Bangladesh · Founder-led · 2026

    LinkedIn Marketing for Bangladeshi B2B — Without Renting an Agency

    LinkedIn marketing in Bangladesh is under-priced and under-competed — most local agencies still treat it as a Facebook add-on. This service runs a real B2B engine: ICP-led ads, warm-first outbound, and CEO-authored content, all built with your team so you own it after 90 days.

    Buyers reachable on LinkedIn BD
    ~9M members
    Typical CPL (BD/SA B2B)
    ৳4,000–৳25,000
    Time to first booked calls
    2–3 weeks
    Engagement length
    3-month sprints

    This is built for

    • Bangladeshi B2B SaaS, IT services, and BPO firms selling into US/UK/EU
    • Corporate service providers (legal, HR, consulting) targeting CxOs in Dhaka & Chattogram
    • EdTech, EMBA programs, and executive education targeting mid-senior professionals
    • Development sector orgs (INGOs, donor projects) needing decision-maker reach
    • Manufacturers and exporters chasing buyers in specific verticals overseas

    What you actually get

    ICP & offer worksheet
    A named 500–2,000-company ICP with titles, industries, and a one-sentence offer that clears the phone-test.
    LinkedIn Ads build
    3-campaign structure: cold awareness → mid-funnel engagement → Lead Gen Forms retargeting, with 6–9 creative variants.
    Warm-first outbound
    Sales Navigator lists + Expandi/HeyReach sequences: engage → connect (no pitch) → conversation. Booked-call SLA.
    Founder content system
    Content plan of 3–4 posts/week with a ghostwriter you can approve in 10 minutes.
    Weekly pipeline review
    One 30-min call: connection accept %, reply %, meeting-set %, SQL %, pipeline ৳. Not vanity metrics.
    Ownership handover
    At day 90, your team runs the engine. No lock-in retainer, no dependency.

    The Bangladesh reality — before you spend a taka

    LinkedIn Ads in Bangladesh routinely cost 3–5× the CPL of Meta or Google in the same local market. That's not a bug — it's what happens when you buy access to senior decision-makers instead of broad reach. It only pays back when your average customer value clears ~$3,000 or the deal cycle involves a committee.

    For BD teams selling to BD SMEs (under 100 staff), LinkedIn is usually the wrong channel — Meta + WhatsApp win. For BD teams selling overseas, or into local enterprise/BFSI/edtech/development sector buyers, LinkedIn is the highest-signal channel we have.

    The reason most BD LinkedIn campaigns fail: the account was set up like a Facebook ad account (broad targeting, no exclusions, no Sales Navigator layer, no warm-up on the founder profile). We fix the plumbing first, then spend.

    The first 30 days

    1. Day 0–3
      ICP & offer lock
      Named-account list, title matrix, one-sentence offer. Founder + strategist alignment call.
    2. Day 4–10
      Plumbing
      Sales Navigator setup, LinkedIn Ads account structure, tracking (Insight Tag + conversion API), founder profile warm-up.
    3. Day 11–20
      First creative + sequence
      6 ad variants (image + document + video), outbound sequence v1, 3 founder posts published.
    4. Day 21–30
      Live + learn
      Ads live, outbound live, weekly review. First booked calls typically land here.

    Typical engagement

    Every project is scoped after a call. These are honest ranges — not fixed retainers.

    Diagnostic sprint
    ৳45,000–৳80,000
    One-time, 10 days
    • Full account + ICP audit
    • Ads + outbound + content review
    • 60-day action plan
    • One implementation call
    3-month build
    ৳1.2L–৳3.5L / month
    Founder-led B2B teams
    • Everything in Diagnostic
    • Ads campaign build + weekly optimisation
    • Outbound sequence setup
    • Ghostwriter + weekly pipeline review
    • Day-90 ownership handover
    Retained advisor
    ৳60,000+ / month
    After a build sprint
    • 2 strategy calls / month
    • Async Slack/WhatsApp support
    • Quarterly re-plan
    • Cancel anytime

    Start the conversation

    Tell me your goal, budget range, and timeline. You'll get a reply within 24 hours (Dhaka time) with a plain-English assessment — not a sales pitch.

    Frequently asked questions

    Frequently asked questions

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