Tracking & Analytics
Tracking & Analytics Setup
Conversion tracking, server-side events and analytics, wired so Meta, Google Ads, GA4 and your backend report the same numbers.
Free · 30 min · Reply within 4 hours · Written next-step summary, no pitch deck.
Tracking & Analytics Setup helps businesses make marketing decisions on reliable data. It wires up GA4, Google Tag Manager, Meta Pixel and Conversions API, Google Ads conversions, attribution, and reporting dashboards so Meta, Google Ads, and your backend report the same numbers, recovering signal lost to iOS, ad blockers, and cookie deprecation across every paid channel.
What you get
GA4 setup, events and conversion configuration
Google Tag Manager (web + server-side where applicable)
Meta Pixel + Conversions API with deduplication
Google Ads conversions and enhanced conversions
UTM hygiene and cross-platform data reconciliation
Common problems this solves
- GA4, Meta, and Google Ads all reporting different conversion numbers
- iOS 14+ and consent mode quietly breaking attribution
- Server-side tagging set up but never validated end-to-end
- Conversion events firing on the wrong page or duplicating
- No way to tell paid impact from organic baseline
- Reporting dashboards no one trusts enough to act on
How the engagement works
- Step 1
Audit
Account, tracking, creative, and funnel review before any spend changes.
- Step 2
Strategy
Plan tied to a single number that matters. CPA, ROAS, MER, or pipeline.
- Step 3
Setup
Tracking, campaign structure, audiences, and creative briefs in writing.
- Step 4
Launch
Controlled rollout with clear learning windows and decision rules.
- Step 5
Optimization
Weekly tuning on bids, audiences, creatives, and budget allocation.
- Step 6
Reporting
One honest dashboard plus a short written read-out, no vanity metrics.
When this service isn't a fit
Saying no upfront saves both of us time. This engagement is not the right call if any of the following apply:
- You want a single 'true' attribution number, no such thing exists
- You haven't decided which KPI the business is actually managing to
- You don't have access to the ad accounts, GA4, or GTM containers
- You want vanity dashboards more than honest measurement
Ready to make paid growth predictable?
Start with a free audit. You'll get a clear read on what's working, what's wasting budget, and the next 30 days of priorities, whether or not we work together.
Prefer email? Send a project brief · Need credentials? Review certifications · More about me on the about page.
Go deeper on this topic
Frequently asked questions
What does a full tracking setup include?
GA4 with proper events and conversions, Google Tag Manager container (web and / or server-side), Meta Pixel + Conversions API with deduplication, Google Ads conversion import, UTM hygiene, and reconciliation reports so Meta, GA4 and your backend report the same numbers.
Do I need server-side tracking (sGTM / CAPI)?
If you run paid Meta or Google Ads at meaningful scale, yes. iOS 14+, ad blockers and third-party cookie deprecation kill 20-40% of signal on browser-only setups. Server-side recovery typically pays for itself within the first month of media spend.
How long does a tracking setup take?
A standard web setup is 1-2 weeks. Server-side GTM with full CAPI for Meta and offline conversions for Google Ads is usually 2-4 weeks depending on platform (Shopify, WooCommerce, custom).
Will this work with my CRM / Shopify / WooCommerce / custom site?
Yes. Shopify and WooCommerce have native paths (Shopify CAPI, WooCommerce plugins + dataLayer). Custom sites use GTM dataLayer and server endpoints. CRMs like HubSpot, Salesforce and Zoho are wired via offline conversion upload or Zapier/Make.
Is this a one-time setup or ongoing?
Both are offered. Most clients start with a fixed-scope setup project, then move to a light monthly retainer for monitoring, new event additions and platform updates.