Free Tools
Free Performance Marketing Calculators
Instant, browser-based calculators for founders and media buyers. Set profitability thresholds, plan spend, measure lift, and price your tracking stack, no sign-up required.
Profitability & Unit Economics
Know the number your ads must beat
Set breakeven and target thresholds before you scale spend.
ROAS Calculator (Breakeven + Target)
The ROAS your store needs to stop losing money, and the ROAS for 20% net profit.
MER Calculator
Blended Marketing Efficiency Ratio with breakeven and target MER. The board-level metric that replaces platform ROAS.
LTV:CAC Calculator
Customer lifetime value, CAC ratio and payback period. The unit economics every founder gets asked about.
Media Planning & Budget
Plan spend before you commit it
Forecast reach, clicks and conversions from any budget or CPM.
CPM Calculator
Solve for CPM, cost or impressions in one click. Works for Meta, Google, YouTube and programmatic.
Meta Ads Impression & Budget Pacer
Forecast impressions, clicks, conversions and CPA from any monthly Meta Ads budget in seconds.
Facebook Ads Budget Calculator
Estimate cost, CPM and CPL for a Facebook Ads test budget before you launch.
Measurement & Testing
Prove the lift is real, not correlated
Statistically defensible tests for board and client reporting.
Tracking Infrastructure
Recover the signal iOS and consent take away
Quantify what you lose today and what a server-side build recovers.
Tracking Loss Calculator
See what your Meta pixel and GA4 miss from iOS, ad-blockers and consent decline, and what a sGTM build recovers.
sGTM Cost Calculator
Monthly cost of server-side GTM on Cloud Run, Stape or Addingwell, plus payback months against your ad spend.
Diagnostics
Find the leak before you buy more traffic
Benchmark checks that surface waste, attribution risk and fatigue.
Learn the metric before you calculate it
Short, formula-first definitions for every input these calculators use.
Frequently asked questions
Are these ad calculators actually free?+
Yes. Every calculator on this page runs entirely in your browser, with no sign-up, no email wall, and no export limit. A few advanced diagnostics offer an optional personalised review by email, but the numbers on screen are always free.
Which tool should I start with?+
If you sell products, start with the ROAS Calculator to lock down your breakeven and target ROAS. If you manage blended spend across channels, start with the MER Calculator. If you are planning a launch, start with the Impression & Budget Pacer.
Do these calculators work for Bangladesh, GCC and global brands?+
Yes. The ROAS and MER calculators support USD and BDT. CPA, CPM and CTR benchmarks noted in each tool are drawn from Meta, Google and TikTok data across South Asia, GCC and North America, and the underlying math is currency-agnostic.
Can I trust the benchmarks used inside each tool?+
Every benchmark cited inside a tool is a range, not a single number, and is annotated with its category. Use them as a sanity check against your own account data, not as a target to hit blindly. If a result surprises you, that is usually a signal to look at the inputs.
What is the difference between ROAS, MER and LTV:CAC?+
ROAS measures return on ad spend on a single channel. MER blends every marketing dollar against total revenue and is the board-level metric most DTC brands now report. LTV:CAC compares the lifetime value of a customer to the total cost of acquiring them, and answers whether the business itself is scalable, not just the campaign.
Are these ad calculators actually free?
Yes. Every calculator on this page runs entirely in your browser, with no sign-up, no email wall, and no export limit. A few advanced diagnostics offer an optional personalised review by email, but the numbers on screen are always free.
Which tool should I start with?
If you sell products, start with the ROAS Calculator to lock down your breakeven and target ROAS. If you manage blended spend across channels, start with the MER Calculator. If you are planning a launch, start with the Impression & Budget Pacer.
Do these calculators work for Bangladesh, GCC and global brands?
Yes. The ROAS and MER calculators support USD and BDT. CPA, CPM and CTR benchmarks noted in each tool are drawn from Meta, Google and TikTok data across South Asia, GCC and North America, and the underlying math is currency-agnostic.
Can I trust the benchmarks used inside each tool?
Every benchmark cited inside a tool is a range, not a single number, and is annotated with its category. Use them as a sanity check against your own account data, not as a target to hit blindly. If a result surprises you, that is usually a signal to look at the inputs.
What is the difference between ROAS, MER and LTV:CAC?
ROAS measures return on ad spend on a single channel. MER blends every marketing dollar against total revenue and is the board-level metric most DTC brands now report. LTV:CAC compares the lifetime value of a customer to the total cost of acquiring them, and answers whether the business itself is scalable, not just the campaign.
Numbers pointing the wrong way?
Pressure-test them on a free 30-min audit
Send me the calculator inputs. I will map them against your live account and tell you which lever moves your MER first.