Fixed-scope Audit
Growth Gap Audit
A written, prioritised action plan for your ad accounts, tracking, funnel and reporting, in 5 to 7 business days.
A Growth Gap Audit is a fixed-scope review of your ad accounts, tracking, funnel and reporting. You receive a written, prioritised action plan showing exactly where budget, creative, targeting, tracking or landing-page issues are leaking growth, deliverable in 5 to 7 business days and usable by any in-house team or agency.
What you get
Full ad account audit (Meta + Google Ads)
Tracking & attribution review (GA4, GTM, Pixel/CAPI, Google Ads conversions)
Funnel & landing page diagnostic
Creative and offer analysis
Written report + prioritised 30/60/90-day action plan
45-min walkthrough call
Common problems this solves
- Spend rising but ROAS/MER flat or falling
- Numbers don't match between Meta, Google Ads, GA4 and backend
- No idea which campaigns actually deserve budget
- Creative pipeline unclear, no framework for iteration
- Landing pages built by a team that never opened an ad account
How the engagement works
- Step 1
Audit
Account, tracking, creative, and funnel review before any spend changes.
- Step 2
Strategy
Plan tied to a single number that matters. CPA, ROAS, MER, or pipeline.
- Step 3
Setup
Tracking, campaign structure, audiences, and creative briefs in writing.
- Step 4
Launch
Controlled rollout with clear learning windows and decision rules.
- Step 5
Optimization
Weekly tuning on bids, audiences, creatives, and budget allocation.
- Step 6
Reporting
One honest dashboard plus a short written read-out, no vanity metrics.
When this service isn't a fit
Saying no upfront saves both of us time. This engagement is not the right call if any of the following apply:
- You want a free account review
- Total paid spend under USD 3,000/month
- You want a pitch for a retainer, not honest findings
- You don't have admin access to the ad accounts and analytics
Ready to make paid growth predictable?
Start with a free audit. You'll get a clear read on what's working, what's wasting budget, and the next 30 days of priorities, whether or not we work together.
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