Fixed-scope Audit

    Growth Gap Audit

    A written, prioritised action plan for your ad accounts, tracking, funnel and reporting, in 5 to 7 business days.

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    A Growth Gap Audit is a fixed-scope review of your ad accounts, tracking, funnel and reporting. You receive a written, prioritised action plan showing exactly where budget, creative, targeting, tracking or landing-page issues are leaking growth, deliverable in 5 to 7 business days and usable by any in-house team or agency.

    What you get

    Full ad account audit (Meta + Google Ads)

    Tracking & attribution review (GA4, GTM, Pixel/CAPI, Google Ads conversions)

    Funnel & landing page diagnostic

    Creative and offer analysis

    Written report + prioritised 30/60/90-day action plan

    45-min walkthrough call

    Common problems this solves

    • Spend rising but ROAS/MER flat or falling
    • Numbers don't match between Meta, Google Ads, GA4 and backend
    • No idea which campaigns actually deserve budget
    • Creative pipeline unclear, no framework for iteration
    • Landing pages built by a team that never opened an ad account

    How the engagement works

    1. Step 1

      Audit

      Account, tracking, creative, and funnel review before any spend changes.

    2. Step 2

      Strategy

      Plan tied to a single number that matters. CPA, ROAS, MER, or pipeline.

    3. Step 3

      Setup

      Tracking, campaign structure, audiences, and creative briefs in writing.

    4. Step 4

      Launch

      Controlled rollout with clear learning windows and decision rules.

    5. Step 5

      Optimization

      Weekly tuning on bids, audiences, creatives, and budget allocation.

    6. Step 6

      Reporting

      One honest dashboard plus a short written read-out, no vanity metrics.

    When this service isn't a fit

    Saying no upfront saves both of us time. This engagement is not the right call if any of the following apply:

    • You want a free account review
    • Total paid spend under USD 3,000/month
    • You want a pitch for a retainer, not honest findings
    • You don't have admin access to the ad accounts and analytics

    Ready to make paid growth predictable?

    Start with a free audit. You'll get a clear read on what's working, what's wasting budget, and the next 30 days of priorities, whether or not we work together.

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    Frequently asked questions

    What does the Growth Gap Audit cover?

    Ad account structure (Meta and/or Google Ads), campaign/adset/keyword health, tracking and conversion signals (GA4, Pixel, CAPI, Google Ads), attribution setup, landing page and funnel gaps, creative diagnostics, and budget allocation vs. blended MER/ROAS.

    How long does the audit take and what do I get?

    5 to 7 business days from account access. Deliverable is a written report plus a 45-minute walkthrough call, with a prioritised action plan by expected impact and effort, so you can hand it to any team.

    Do I need to be spending a minimum amount?

    Meaningful audits usually need at least USD 3,000 / month of paid spend across Meta and/or Google Ads. Below that, you'll get more value from a free growth call than a paid audit.

    Will you also implement the fixes?

    The audit is intentionally standalone so you can hand it to any team. If you want implementation, we can move into a project or retainer after the audit, no obligation.

    Is this different from Meta's or Google's free 'account review'?

    Yes. Platform reps optimise for platform spend growth. This audit is neutral, it will tell you where to cut, where tracking lies, and which campaigns to kill, not just where to spend more.