Consulting

    Performance Marketing Consulting

    Strategic consulting for founders and in-house teams. I sit beside your team and help you make better decisions on structure, measurement, budget and creative, without taking over execution.

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    Free · 30 min · Reply within 4 hours · Written next-step summary, no pitch deck.

    Performance Marketing Consulting helps founders and in-house teams improve paid marketing performance without losing ownership. It combines account audits, funnel analysis, measurement review, budget allocation, and creative direction across Meta, Google, and LinkedIn, giving you a senior strategist to sharpen decisions on structure, tracking, and growth roadmap while your team keeps execution.

    What's covered

    Account, channel and budget allocation review

    Measurement and attribution framework

    Funnel, offer and creative direction

    Hiring and team-structure recommendations

    Quarterly growth roadmap with prioritised bets

    Who this is for

    Founders running ads in-house

    Who want a second senior brain.

    In-house marketing teams

    That need direction without losing ownership.

    Agencies & consultants

    Needing a sparring partner on complex accounts.

    Common problems this solves

    • Multi-channel paid spend with no clear owner of total efficiency
    • Conflicting advice from multiple agencies and freelancers
    • Reporting in 5 places, decisions made in none of them
    • Plateaued growth despite increasing budgets
    • Internal team that needs a coach, not another vendor
    • Founder or CMO who wants a second opinion before scaling spend

    How the engagement works

    1. Step 1

      Audit

      Account, tracking, creative, and funnel review before any spend changes.

    2. Step 2

      Strategy

      Plan tied to a single number that matters. CPA, ROAS, MER, or pipeline.

    3. Step 3

      Setup

      Tracking, campaign structure, audiences, and creative briefs in writing.

    4. Step 4

      Launch

      Controlled rollout with clear learning windows and decision rules.

    5. Step 5

      Optimization

      Weekly tuning on bids, audiences, creatives, and budget allocation.

    6. Step 6

      Reporting

      One honest dashboard plus a short written read-out, no vanity metrics.

    When this service isn't a fit

    Saying no upfront saves both of us time. This engagement is not the right call if any of the following apply:

    • You want someone to take the keyboard and run campaigns daily, that's the managed service, not consulting
    • You don't have an in-house team or agency to implement the recommendations
    • You expect strategy decks instead of decisions and trade-offs
    • You aren't willing to share account access for a real audit

    Ready to make paid growth predictable?

    Start with a free audit. You'll get a clear read on what's working, what's wasting budget, and the next 30 days of priorities, whether or not we work together.

    Book a growth auditDiscuss a project

    Prefer email? Send a project brief · Need credentials? Review certifications · More about me on the about page.

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    Frequently asked questions

    How is consulting different from your done-for-you management?

    In consulting I work alongside your team, reviewing strategy, account structure, measurement and creative direction, without taking over the ad accounts. You keep ownership and execution; I provide senior judgement and a sparring partner.

    Who is consulting best for?

    Founders running ads themselves, in-house marketing managers who need senior backup, and agencies that want a second pair of eyes on a complex client. Typically teams already spending US$5k+ or ৳5L+ per month across paid channels.

    What does a typical engagement look like?

    Either a fixed-scope audit (account, tracking, funnel, creative, reporting) delivered in 2-3 weeks, or a monthly retainer with a weekly call, a shared workspace for decisions, and async Loom reviews of campaigns and creative.

    Do you cover only Meta and Google Ads?

    Core platforms are Meta Ads, Google Ads, LinkedIn B2B Ads and the measurement stack around them (GA4, GTM, CAPI, offline conversions). For TikTok, programmatic and influencer paid, I advise on framework but bring in specialists for execution.

    Can you sign an NDA?

    Yes. Standard mutual NDA on request, in either Bangladesh or US/UK jurisdiction depending on the client.