Funnel & CRO
Funnel & Landing Page Optimization
Offer, hook, landing page and post-click flow rebuilt around the ad, for Meta, Google, LinkedIn and TikTok paid traffic.
Funnel & Landing Page Optimization rebuilds the post-click experience around the ad. Offer, hook, landing page structure, form and thank-you flow are re-designed for conversion, turning existing traffic into more leads and sales without raising ad budget.
What you get
Funnel diagnosis: ad → landing → form/checkout → thank-you
Offer & hook re-write matched to ad creative
Landing page wireframe + copy
Form / checkout friction audit
A/B test roadmap with prioritised hypotheses
Measurement setup so results are trustworthy
Common problems this solves
- Traffic looks fine, conversions don't
- Landing page bounce rate above 70% on paid
- Ad promises one thing, landing page says another
- Form or checkout drop-off you can't explain
- No structured way to test what actually moves conversion
How the engagement works
- Step 1
Audit
Account, tracking, creative, and funnel review before any spend changes.
- Step 2
Strategy
Plan tied to a single number that matters. CPA, ROAS, MER, or pipeline.
- Step 3
Setup
Tracking, campaign structure, audiences, and creative briefs in writing.
- Step 4
Launch
Controlled rollout with clear learning windows and decision rules.
- Step 5
Optimization
Weekly tuning on bids, audiences, creatives, and budget allocation.
- Step 6
Reporting
One honest dashboard plus a short written read-out, no vanity metrics.
When this service isn't a fit
Saying no upfront saves both of us time. This engagement is not the right call if any of the following apply:
- You want a template landing page you can copy
- You aren't running paid traffic at all yet
- You want visual redesign more than conversion lift
- You can't provide analytics + heatmap access
Ready to make paid growth predictable?
Start with a free audit. You'll get a clear read on what's working, what's wasting budget, and the next 30 days of priorities, whether or not we work together.
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Frequently asked questions
How is this different from a generic 'CRO service'?
It's built from the ad backwards. We match the landing page to the ad's promise, hook and audience temperature, not a generic 'best-practice' template. That's where most funnel-CRO advice fails on paid traffic.
Do you also build the landing page?
Strategy and wireframe are always included. Build is optional, we can hand off to your dev team, or build on Framer/Webflow/Shopify/WordPress on request.
How long until I see impact?
First test usually goes live within 2 to 3 weeks. Meaningful conversion-rate lift signal typically shows within 2 to 4 weeks of paid traffic at reasonable volume.
Will this work for lead gen and e-commerce?
Yes, for lead gen we focus on offer, form friction and qualification. For e-commerce, we focus on PDP, cart, checkout drop-off and post-purchase flow.
Do you guarantee a conversion-rate lift?
No, no honest operator does. What is guaranteed: a written funnel diagnosis, a prioritised test roadmap, and clean measurement so results are trustworthy either way.