Google Ads
Google Ads consultant
Most Google Ads accounts are not losing money because the bidding is wrong. They are losing money because Enhanced Conversions match rate sits at 22 percent, Performance Max is eating branded search, and Smart Bidding is optimising against a broken purchase event. Measurement first, account second.
An independent Google Ads consultant for DTC, ecommerce and B2B SaaS teams outside Bangladesh. I rebuild the account from measurement up: enhanced conversions, first-party audiences, Performance Max asset groups that actually work, and a bidding strategy that stops burning budget on branded and low-intent traffic.
Two working days. Loom walkthrough. Fixed scope. Reply within four working hours.
What you get
How the engagement runs
01
Access + audit
You share Google Ads, GA4, GTM and one backend revenue number. I ship a Loom walkthrough of what is wasting spend inside two working days.
02
Rebuild
Enhanced Conversions, Consent Mode v2, PMax structure, search campaign restructure and bidding strategy set against real backend margin, not front-end ROAS.
03
Operate
Weekly readout with the three moves that shifted CPA, monthly reconciliation against Shopify or Stripe, and a written runbook so nothing is trapped in my head.
Common problems I fix
- Performance Max eating branded search and calling it new revenue
- Enhanced Conversions match rate stuck below 30 percent
- Smart Bidding overspending on low-intent phrase and broad match
- GA4 and Google Ads reporting different conversion numbers with no reconciliation
- Shopping campaigns bidding equally on 5,000 SKUs regardless of margin
- Consent Mode v2 not implemented, killing conversion modelling on EU traffic
Not a fit if
- You want a junior media buyer executing a template playbook
- You will not grant editor access to Google Ads, GA4 and GTM
- You want tracking and account work separated across two vendors
Why solo, not an agency
The typical mid-market Google Ads agency retainer buys you an account manager, a junior media buyer and a monthly slide deck. The senior name on the pitch deck rarely opens the account after week one. That is why PMax stays untouched for six months and branded search keeps getting counted as new revenue.
You get me on the account. I write the negatives, I set the tROAS, I read the search terms in BigQuery, and I sit on the reconciliation call with your finance lead. If performance drops in week 8, you Slack me, not a ticket queue.
Related
Google Ads consultant FAQ
What does a Google Ads consultant actually do in 2026?
Two jobs. First, get the measurement clean: Enhanced Conversions, GA4 imports, Consent Mode v2 and a purchase event that ties back to Shopify or Stripe. Second, work the account: PMax structure, search restructure, bidding strategy and negative keyword hygiene. Ignoring the first job is why most freelance Google Ads work stalls at flat ROAS.
Consultant vs agency for Google Ads?
For most brands under 50k USD monthly ad spend, a senior solo consultant closes the gap faster and cheaper. Agencies win on multi-market rollouts, enterprise procurement and 24/5 coverage. See the full breakdown at /guides/gtm-consultant-vs-agency; the same logic applies to Google Ads.
How much does a Google Ads consultant cost?
Fixed-scope audit is priced flat. Full rebuild of a mid-size account is a 3 to 6 week project. Retainers start after the account is stable and scale with account complexity, not hours. Below 3,000 USD monthly ad spend, a consultant rarely pays back — the maths does not work.
Do you handle Performance Max?
Yes. PMax is where most spend leaks in 2026. I split asset groups by margin, geo and product feed segment, use search theme signals conservatively, and monitor branded search cannibalisation with a search terms report from BigQuery. PMax is not the villain most consultants pretend it is, but it needs structure.
What about Shopping campaigns and Merchant Center?
Merchant Center feed quality is 60 percent of Shopping performance. I audit feed rules, custom labels, GTIN coverage, and CSS use in the EU. Shopping campaigns get restructured against margin tiers rather than product category, which is what most agencies default to.
Do you work with clients in the US, UK, EU and Australia?
Yes. Most of my Google Ads work is remote for teams in the US, UK, EU, Australia and the Gulf. Two overlap windows per day for calls, Slack replies inside four working hours, everything documented in Loom.
How fast will I see the impact?
Measurement fixes lift Enhanced Conversions match rate inside 48 hours. Bidding strategy retrains over 14 to 21 days. Full impact on CPA and blended ROAS shows up in the 30 to 60 day window. Anyone promising faster is either lying or riding a seasonal wave.
Media buying only, or measurement too?
Both, together. Separating them across two vendors is the single most common reason Google Ads accounts stall. The media buyer blames the tracking, the tracking vendor blames the account structure, and nothing improves. I own both.
Frequently asked questions
What does a Google Ads consultant actually do in 2026?
Two jobs. First, get the measurement clean: Enhanced Conversions, GA4 imports, Consent Mode v2 and a purchase event that ties back to Shopify or Stripe. Second, work the account: PMax structure, search restructure, bidding strategy and negative keyword hygiene. Ignoring the first job is why most freelance Google Ads work stalls at flat ROAS.
Consultant vs agency for Google Ads?
For most brands under 50k USD monthly ad spend, a senior solo consultant closes the gap faster and cheaper. Agencies win on multi-market rollouts, enterprise procurement and 24/5 coverage. See the full breakdown at /guides/gtm-consultant-vs-agency; the same logic applies to Google Ads.
How much does a Google Ads consultant cost?
Fixed-scope audit is priced flat. Full rebuild of a mid-size account is a 3 to 6 week project. Retainers start after the account is stable and scale with account complexity, not hours. Below 3,000 USD monthly ad spend, a consultant rarely pays back — the maths does not work.
Do you handle Performance Max?
Yes. PMax is where most spend leaks in 2026. I split asset groups by margin, geo and product feed segment, use search theme signals conservatively, and monitor branded search cannibalisation with a search terms report from BigQuery. PMax is not the villain most consultants pretend it is, but it needs structure.
What about Shopping campaigns and Merchant Center?
Merchant Center feed quality is 60 percent of Shopping performance. I audit feed rules, custom labels, GTIN coverage, and CSS use in the EU. Shopping campaigns get restructured against margin tiers rather than product category, which is what most agencies default to.
Do you work with clients in the US, UK, EU and Australia?
Yes. Most of my Google Ads work is remote for teams in the US, UK, EU, Australia and the Gulf. Two overlap windows per day for calls, Slack replies inside four working hours, everything documented in Loom.
How fast will I see the impact?
Measurement fixes lift Enhanced Conversions match rate inside 48 hours. Bidding strategy retrains over 14 to 21 days. Full impact on CPA and blended ROAS shows up in the 30 to 60 day window. Anyone promising faster is either lying or riding a seasonal wave.
Media buying only, or measurement too?
Both, together. Separating them across two vendors is the single most common reason Google Ads accounts stall. The media buyer blames the tracking, the tracking vendor blames the account structure, and nothing improves. I own both.
Two working days. Loom walkthrough. Fixed scope.