Tracking · Consultant
Google Tag Manager consultant
One senior operator on your GTM container. Web tags, server-side tags, dataLayer, consent mode v2, and the QA discipline agencies keep promising and skipping.
A senior Google Tag Manager consultant who runs the container personally: dataLayer design, web GTM, server-side GTM on Google Cloud or Stape, event QA in Preview, and a monthly health check. One operator on the account, no juniors and no ticket queues.
Two working days. Loom walkthrough. Fixed scope. Reply within four working hours.
What you get
Common problems I fix
- Container inherited from an agency that no longer picks up
- Events firing twice, or not at all on mobile Safari
- Consent mode installed but every event still marked non-consent
- sGTM running on a domain nobody remembers renewing
- Purchase event missing value or currency, so Meta cannot optimize
- No version notes for the last six container publishes
Not a fit if
- You want a dashboard shipped this week with no access to the ad accounts
- You need a full media buying team, not a tracking specialist
- You want the cheapest fix on Fiverr rather than a senior operator
- You are not willing to run consent mode or a privacy policy update
Related
Google Tag Manager consultant FAQ
What does a GTM consultant actually do?
Plans the dataLayer, builds tags and triggers, tests each event in Preview mode against Meta Test Events and GA4 DebugView, wires server-side GTM where the traffic and spend justify it, and documents the container so the next developer does not have to guess.
Web GTM or server-side GTM?
Web GTM handles most sites under 3,000 USD monthly ad spend. Server-side GTM is worth it above that: it recovers 15 to 40 percent of the events browsers drop, keeps first-party data on your domain, and improves Meta EMQ and Google Ads match rate.
How much does server-side GTM cost per month?
On Google Cloud Run the hosting is usually 15 to 60 USD monthly for small sites, 80 to 250 USD for mid ecommerce. Managed hosts like Stape charge 20 to 300 USD depending on request volume. I run the numbers on your traffic before you commit.
Do you rebuild or fix in place?
Whichever costs the client less. If the current container has clean naming, versioning and a working dataLayer, I fix it in place. If it is a graveyard of paused tags with no version notes, a clean rebuild is faster.
Do you work in my timezone?
Two overlap windows per day covering US Eastern, UK, EU and APAC. Slack replies inside four working hours. Loom videos when a live call is not needed.
Frequently asked questions
What does a GTM consultant actually do?
Plans the dataLayer, builds tags and triggers, tests each event in Preview mode against Meta Test Events and GA4 DebugView, wires server-side GTM where the traffic and spend justify it, and documents the container so the next developer does not have to guess.
Web GTM or server-side GTM?
Web GTM handles most sites under 3,000 USD monthly ad spend. Server-side GTM is worth it above that: it recovers 15 to 40 percent of the events browsers drop, keeps first-party data on your domain, and improves Meta EMQ and Google Ads match rate.
How much does server-side GTM cost per month?
On Google Cloud Run the hosting is usually 15 to 60 USD monthly for small sites, 80 to 250 USD for mid ecommerce. Managed hosts like Stape charge 20 to 300 USD depending on request volume. I run the numbers on your traffic before you commit.
Do you rebuild or fix in place?
Whichever costs the client less. If the current container has clean naming, versioning and a working dataLayer, I fix it in place. If it is a graveyard of paused tags with no version notes, a clean rebuild is faster.
Do you work in my timezone?
Two overlap windows per day covering US Eastern, UK, EU and APAC. Slack replies inside four working hours. Loom videos when a live call is not needed.
Two working days. Loom walkthrough. Fixed scope.