Tracking and analytics

    Your dashboards disagree. I fix that.

    A senior specialist on your container, not a junior at an agency. GTM, GA4, Meta CAPI, Google Ads enhanced conversions and consent mode, wired so Meta, Google Ads, GA4 and your backend report the same numbers.

    Independent tracking help for Shopify, DTC and B2B SaaS teams whose Meta, Google Ads and GA4 numbers do not match. I run the audit, fix the pixel and CAPI, and hand back a stack you can trust before the next media push.

    Request a tracking auditGTM consultant

    Two working days. Loom walkthrough. Fixed scope. Reply within four working hours.

    What clients actually ask me

    Meta reports 300 purchases, Shopify reports 210. Which is real?
    GA4 lost 40 percent of conversions after we enabled consent mode.
    The dev shop set up sGTM last year and nobody has checked it since.
    Google Ads is calling everything a conversion. CPA looks fake.
    The pixel fires twice on some pages, not at all on mobile Safari.
    Enhanced conversions is on, but match rate is 12 percent.

    Where to start

    Google Tag Manager consultant

    One senior operator on the container. No juniors, no ticket queues. Web GTM, server-side GTM, dataLayer design and event QA.

    GA4 specialist

    GA4 rebuilt so the reports match your Shopify or CRM revenue. Event schema, conversions, audiences, Looker Studio.

    Meta Conversions API setup

    Pixel plus CAPI with event dedup, EMQ scoring, consent mode. Recover the signal iOS and ad blockers strip out.

    Tracking audit

    Fixed-scope diagnostic. You get a Loom walkthrough of every broken event and a prioritized fix list. Two working days.

    Why solo, not an agency

    Most tracking work sold as an agency service is done by a junior with a template. The senior name on the pitch deck rarely opens the container after week one. That is why sites keep shipping duplicate events, missing dedup keys and consent flags in the wrong order.

    You get me on the account. I write the dataLayer, I test the events in Preview, I read the server logs, and I sit on the reconciliation call with your finance lead. If the setup breaks three months later, you Slack me, not a ticket queue.

    Tracking consulting FAQ

    Why do my Meta, Google Ads and GA4 numbers never match?

    Three different measurement models plus signal loss on the browser. Meta counts view-through and modeled conversions. Google Ads counts last non-direct click within its window. GA4 counts sessions after consent and cookie loss. Server-side tagging plus a shared dataLayer closes most of the gap; the rest is a reconciliation model, not a bug to fix.

    Is it worth setting up server-side GTM for a small store?

    If you spend under 3,000 USD a month on ads, usually no. Web GTM plus a clean CAPI setup handles the signal loss for that budget. Above 5,000 USD a month, sGTM starts paying for itself within 30 to 60 days through recovered signal and lower CPA.

    Do you work with clients outside Bangladesh?

    Yes. Most of my tracking work is remote for DTC and SaaS teams in the US, UK, EU, Australia and the Gulf. I hold two overlap windows per day for calls and reply inside four working hours on Slack or email.

    How long does a full setup take?

    Audit is two working days. A standard Shopify or lead-gen fix ships in one to two weeks. Server-side GTM plus CAPI plus Google Ads enhanced conversions is two to four weeks depending on stack access.

    What do you charge?

    Audit is a fixed fee. Setup projects are quoted after the audit so the scope matches what is actually broken. Retainers start once the stack is stable, priced on monitoring load, not on hours.

    Frequently asked questions

    Why do my Meta, Google Ads and GA4 numbers never match?

    Three different measurement models plus signal loss on the browser. Meta counts view-through and modeled conversions. Google Ads counts last non-direct click within its window. GA4 counts sessions after consent and cookie loss. Server-side tagging plus a shared dataLayer closes most of the gap; the rest is a reconciliation model, not a bug to fix.

    Is it worth setting up server-side GTM for a small store?

    If you spend under 3,000 USD a month on ads, usually no. Web GTM plus a clean CAPI setup handles the signal loss for that budget. Above 5,000 USD a month, sGTM starts paying for itself within 30 to 60 days through recovered signal and lower CPA.

    Do you work with clients outside Bangladesh?

    Yes. Most of my tracking work is remote for DTC and SaaS teams in the US, UK, EU, Australia and the Gulf. I hold two overlap windows per day for calls and reply inside four working hours on Slack or email.

    How long does a full setup take?

    Audit is two working days. A standard Shopify or lead-gen fix ships in one to two weeks. Server-side GTM plus CAPI plus Google Ads enhanced conversions is two to four weeks depending on stack access.

    What do you charge?

    Audit is a fixed fee. Setup projects are quoted after the audit so the scope matches what is actually broken. Retainers start once the stack is stable, priced on monitoring load, not on hours.

    Request a tracking audit

    Two working days. Loom walkthrough. Fixed scope. Reply within four working hours.