What Is Sales Navigator?
Sales Navigator is LinkedIn's premium prospecting tool for sales and marketing teams. It unlocks advanced search filters (function, seniority, years in role, company headcount growth), lead and account lists, InMail credits, and buyer-intent signals not available on the free LinkedIn interface.
Typical workflow
An SDR builds a Sales Navigator lead list: 'VP of Growth OR Head of Growth OR CMO, at 50–500-employee SaaS companies in APAC, with recent job change or funding.' The list surfaces 340 prospects; the SDR exports them, LinkedIn Ads Manager uses the same account list for coordinated ad + outbound.
Benchmarks
- Sales Navigator Core: ~$99/user/month.
- Advanced (with CRM sync + TeamLink): ~$149/user/month.
- InMail: 50 credits/month standard; response rates 15–25% for well-targeted messages.
Why it matters
Sales Navigator is where B2B outbound and paid meet. The same lists you build for prospecting feed LinkedIn ABM campaigns, so the buyer sees consistent messaging from email, InMail, and paid feed. That coordination is what separates $50K deals from ghosted pipelines.
Common mistakes
- 1.Buying it, then only using basic search. The intent signals + saved searches are where the ROI is.
- 2.Not syncing Sales Nav lists to Ads Manager for coordinated ABM.
- 3.Sending template InMails. Response rates collapse; account gets flagged.
Put Sales Navigator to work
Related services
FAQs about Sales Navigator
Is Sales Navigator worth it?
For B2B teams targeting mid-market or enterprise with named-account motion, yes — the account lists alone often pay for the subscription.
Can I use Sales Nav data for ads?
Yes — export account lists from Sales Nav and upload as matched-account audiences in LinkedIn Ads Manager.
Related terms
Account-based marketing using LinkedIn's company + job-title targeting.
LinkedIn's feed-based native ad — single image, video, carousel, document.
LinkedIn ads delivered as personal messages from a sender.
Native, in-platform form (LinkedIn/Meta) that pre-fills user data.