Diagnostic Tool

    Performance Leak Auditor

    Estimate potential budget leakage, signal decay, and creative fatigue from your paid media inputs.

    Built by Morshed Parvej Patwary. Performance & Systems Engineer. Benchmark-based diagnostic, no ad accounts or CRM are scanned.

    Free ad budget waste calculator for Meta Ads and Google Ads

    Estimate wasted ad spend, attribution leakage, CRM source decay and creative fatigue from your paid media inputs. No sign-up, no ad account connection. Also known as an ad budget leak auditor, wasted ad spend calculator, Meta Ads audit tool or performance funnel diagnostic.

    Meta Ads and Google Ads leak diagnostic for paid media teams

    Benchmark-based scorecard covering signal health, creative fatigue and monthly leakage range in USD. Works for D2C, B2B SaaS, lead gen and local. Every figure returned is an estimate grounded in industry benchmarks, not a scan of your accounts.

    Is this ad budget leak auditor free?

    Yes. No sign-up or email gate for the leakage preview. The full report unlocks after a single lead form so results flow into the CRM alongside audit requests.

    How much ad budget do most brands waste?

    Brands without server-side exclusion waste 20 to 40 percent of monthly ad spend. Clean sGTM plus CAPI setups drop to 5 to 10 percent. The auditor returns your specific range.

    Core paid media inputs

    What % of leads actually become qualified pipeline.

    3s video views ÷ impressions, typically 20 to 35% for healthy creatives.

    Avg impressions per user per week. >2.5 risks fatigue.

    Estimate: % of leads with clean source attribution.

    Negative = drop. e.g. -18 means CTR fell 18%.

    Positive = rising costs. ≥10% triggers fatigue penalty.

    Optional context