← Resources

    Guides Hub

    28 playbooks, teardowns and buyer's guides. Each one is a full method you can hand to a team, not a tips post.

    Strategy & Consulting

    6 guides
    Method

    How I Run a Performance Campaign (5-Layer Method)

    The 5-layer sequence, Offer, Audience, Creative, Funnel, Measurement, used on every account.

    Read guide →    Consulting

    Performance Marketing Consultant (2026)

    What a senior performance marketing consultant does, cost bands and 90-day scope.

    Read guide →    Fractional

    Fractional Performance Marketer

    When a fractional PM beats hiring in-house or agency, ideal engagement shape and pricing.

    Read guide →    Strategy

    Brand vs Performance Ratio Framework

    Stage-based brand/performance split framework adapted for BD SMEs and DTC brands.

    Read guide →    DTC

    DTC Growth Consultant

    Ideal-client fit, pricing bands and 90-day plan for DTC growth engagements.

    Read guide →    Measurement

    Incrementality Testing (2026)

    Practical geo, holdout and MMM lite tests to measure true incremental lift.

    Read guide →

    Meta Ads

    2 guides
    Meta Ads

    Meta Ads in Bangladesh. Full Playbook

    Account structure, creative angles, tracking and budget benchmarks for Meta Ads in the BD market.

    Read guide →    Meta Ads

    Meta Advantage+ Shopping vs Manual (2026)

    When Advantage+ wins, when manual campaigns still beat it, and the hybrid split most Shopify accounts should run.

    Read guide →

    Google Ads

    1 guide
    Google Ads

    Google Ads Consultant Teardown

    How a senior Google Ads operator audits and rebuilds an underperforming account.

    Read guide →

    B2B & LinkedIn

    4 guides
    LinkedIn B2B

    B2B LinkedIn Lead Generation Guide

    ICP mapping, message sequences, ad structure and pipeline math for B2B lead gen on LinkedIn.

    Read guide →    B2B

    B2B Lead Generation Strategy for Bangladesh

    ICP scoring, channel mix, LinkedIn plus ABM sequences, tracking and pipeline math for BD B2B teams.

    Read guide →    LinkedIn Ads

    LinkedIn Ads Consultant Teardown

    Real teardown of a mid-market LinkedIn Ads account: what got cut, kept and rebuilt.

    Read guide →    LinkedIn

    LinkedIn Marketing in Bangladesh (2026)

    Content, ads, DMs and founder-led growth for BD teams on LinkedIn.

    Read guide →

    Tracking & Analytics

    6 guides
    Tracking

    sGTM Cost in 2026

    Realistic server-side GTM cost bands, hosting choices and when sGTM pays for itself.

    Read guide →    CAPI

    Meta CAPI for Shopify and WooCommerce (2026)

    CAPI setup for BD stores including COD event routing and dedup with the pixel.

    Read guide →    Analytics

    GA4 and Shopify Data Mismatch

    Why GA4 revenue never matches Shopify, the 6 usual causes and the checks to reconcile both.

    Read guide →    Tracking

    GTM Consultant vs Agency

    When to hire a GTM consultant vs a full agency for tracking, sGTM and consent implementation.

    Read guide →    GA4

    GA4 Consultant in Bangladesh

    What a GA4 consultant actually delivers for BD teams: events, consent, sGTM and revenue reconciliation.

    Read guide →    Attribution

    iOS Attribution in 2026

    Post-iOS 18 signal recovery stack: CAPI, MMM lite, geo tests and incrementality.

    Read guide →

    Ecommerce & Shopify

    1 guide
    Shopify

    Shopify Performance Marketing

    Attribution truths, contribution math and the 2026 tracking stack for Shopify DTC.

    Read guide →

    Buyer's Guides & Comparisons

    8 guides
    Buyer's Guide

    Meta Ads Consultant vs Agency

    Cost, seniority and speed trade-offs between a Meta Ads consultant and a full agency.

    Read guide →    Buyer's Guide

    Choosing a Digital Marketing Agency in Bangladesh (2026)

    Buyer's guide: cost bands, 6 red flags, 12 vetting questions, agency vs senior solo comparison.

    Read guide →    Buyer's Guide

    Solo Specialist vs Agency for Performance Marketing

    Honest comparison of cost, seniority, speed and ownership: solo specialist vs full agency.

    Read guide →    Comparison

    Solo Consultant vs Analyzen Bangladesh

    Side-by-side comparison of a senior solo consultant and Analyzen for BD growth work.

    Read guide →    Comparison

    Solo Consultant vs Magnito Digital

    Senior solo specialist vs Magnito Digital on strategy, execution speed and reporting.

    Read guide →    Comparison

    Solo Consultant vs Webable Digital

    Senior solo performance marketing consultant vs Webable Digital for BD brands.

    Read guide →    Comparison

    Solo Consultant vs Asiatic MCL

    How a senior solo operator stacks up against Asiatic MCL for BD performance work.

    Read guide →    Comparison

    Solo Consultant vs Bitopts

    Senior solo consultant vs Bitopts on pricing, seniority and scope fit for BD SMEs.

    Read guide →

    Want the playbook applied to your account?

    A growth audit maps which of these guides you should run first based on what is actually leaking in your account.

    Book a growth audit →