Checklists
Pre-launch, audit, and optimisation checklists used on real campaigns.
Every checklist here is one I run before launching, auditing, or handing off a real account. They exist because the same mistakes show up across Meta, Google and LinkedIn: tracking that quietly broke, budgets that pace wrong on Sundays, creative that got approved but never QA'd on mobile.
Copy them, adapt them, or use them as a second pair of eyes before you push spend live.
When to use these
- You're launching a new campaign, funnel, or pixel and want a pre-flight sweep.
- You inherited an account and want a structured 30-minute audit path.
- You want to catch tracking, targeting, or creative gaps before they burn budget.
Meta Ads Performance Leak Auditor (BD & Global, 2026)
A 7-page printable checklist to find the attribution, account structure, and creative fatigue leaks quietly draining Meta Ads spend. Built from real BD and international e-commerce accounts.
PDF, 7 pages · 20 min
Download the checklist (PDF)Want this done for you?
Prefer a done-for-you audit? I'll run these checks against your account and hand back a prioritised gap list.
Growth Gap Audit →