Tool
sGTM Cost Calculator
Estimate what server-side Google Tag Manager will actually cost you per month, and how quickly it pays back against your ad spend. Real 2026 pricing from the sGTM cost report.
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Rough estimate: monthly pageviews × 3 to 4 events per view.
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Your estimate
Estimated monthly hosting
$45 to $135
Google Cloud Run · Global traffic
Estimated payback
0.1 months
Assumes a 5 to 12% recovered-conversion lift on $10,000 monthly spend. Recovered revenue band: $500 to $1,200/mo.
Verdict: sGTM likely pays back inside 30 to 60 days at this spend level. Move forward.
Reference pricing tiers (2026)
- Under 500k requests/mo: $15 to $40 (Cloud Run) · $20 to $30 (Stape)
- 500k to 2M/mo: $40 to $90 across all managed hosts
- 2M to 5M/mo: $80 to $180 (Cloud Run) · $90 to $220 (Stape)
- 5M to 20M/mo: $180 to $500 · needs min-instance tuning
- 20M+/mo: $500 to $2,500 · needs a named engineer
Want sGTM set up live on your account?
I run the 90-minute managed-path setup in the audit session. No dev sprint, no CTO conversation.
Email me this estimate
Send me your inputs and I'll come back with a note on whether Cloud Run, Stape, or Addingwell fits your traffic and dev capacity best.