● E-commerceE-commerce · Meta Ads · Google Ads · CAPI
D2C Lifestyle Brand (NDA)
Scale monthly ad spend 4× without breaking ROAS on a Shopify store selling premium home goods to urban Dhaka and Chattogram buyers.
The Numbers
Headline outcome.
Baseline → Result
Spend
Baseline → Result
ROAS
Baseline → Result
Monthly Spend Scaled
Baseline → Result
CPA Reduction
01 ·
Challenge
The Growth Bottleneck
Scale monthly ad spend 4× without breaking ROAS on a Shopify store selling premium home goods to urban Dhaka and Chattogram buyers.
02 ·
Approach
The Funnel Strategy
Catalog-based Advantage+ Shopping campaigns, server-side CAPI for accurate attribution, Google Performance Max with branded + non-branded asset groups, and weekly creative testing sprints.
Numbers don't argue. Once the funnel was right, the ad account had no excuses left.
03 ·
Result
The Execution
Implemented server-side CAPI via GTM, restructured the account into 1 ASC + 1 testing CBO, and ran a 12-week creative sprint shipping 8 new statics and 3 UGC videos per week. PMax was split into branded vs prospecting with strict negative keyword hygiene.
Case study by
Md Morshed Parvej Patwary
Performance Marketing Strategist · Dhaka, Bangladesh
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