● Skills developmentLead Gen · Meta Ads · WhatsApp
Swisscontact
Generate qualified registrations for vocational training programmes from candidates in industrial belts (Gazipur, Narayanganj, Chattogram).
The Numbers
Headline outcome.
Baseline → Result
Spend
Baseline → Result
Qualified Leads
Baseline → Result
Cost per Lead
Baseline → Result
CTR
01 ·
Challenge
The Growth Bottleneck
Generate qualified registrations for vocational training programmes from candidates in industrial belts (Gazipur, Narayanganj, Chattogram).
02 ·
Approach
The Funnel Strategy
Funnel rebuild: TOFU video ads → MOFU testimonial carousels → BOFU lead form ads with WhatsApp click-to-message. Daily creative rotation + audience exclusions.
Numbers don't argue. Once the funnel was right, the ad account had no excuses left.
03 ·
Result
The Execution
We mapped the journey into 3 ad sets per stage, excluded form-completers from upper funnel, and piped every lead into a WhatsApp routing tree. Cost per qualified lead dropped 41% inside 6 weeks of optimisation.
Case study by
Md Morshed Parvej Patwary
Performance Marketing Strategist · Dhaka, Bangladesh
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