● Development / Non-profitMeta Ads · Awareness · Bangla creatives

ILO Bangladesh

Reach skilled workers and SMEs across all 8 divisions of Bangladesh with limited awareness budget and complex multilingual messaging.

The Numbers

Headline outcome.

Baseline → Result

Spend

Baseline → Result

Reach

Baseline → Result

CPM Reduction

Baseline → Result

Cost per Engaged User

01 ·
Challenge
The Growth Bottleneck
Reach skilled workers and SMEs across all 8 divisions of Bangladesh with limited awareness budget and complex multilingual messaging.
02 ·
Approach
The Funnel Strategy
Geo-targeted Meta Ads with Bangla creatives, lookalike audiences from past programme participants, and a lightweight landing-page funnel measured end-to-end via UTM + GA4.
Numbers don't argue. Once the funnel was right, the ad account had no excuses left.
03 ·
Result
The Execution
We launched 3 creative concepts in Bangla + English, ran reach-objective campaigns with CBO across all 8 divisions, and rotated creatives weekly to fight ad fatigue. A custom GA4 event model tracked engaged sessions per division so budget could shift to the cheapest CPMs in real time.

Case study by

Md Morshed Parvej Patwary

Performance Marketing Strategist · Dhaka, Bangladesh

30 minutes reviewing your funnel & ad accounts. You keep the plan.

Free · ~30 min · written summary · no pitch deck · you keep account ownership

One-person studio. The operator you read about above is the one you'd hire.

The exact services used to deliver the outcome above, scope, deliverables and FAQ on each.