● EducationGoogle Ads · YouTube · EdTech
EdTech Startup (NDA)
Drive course enrolments from working professionals across Bangladesh with a CAC under ৳600 inside a 90-day window.
The Numbers
Headline outcome.
Baseline → Result
Spend
Baseline → Result
Enrolments
Baseline → Result
CAC
Baseline → Result
Conversion Rate
01 ·
Challenge
The Growth Bottleneck
Drive course enrolments from working professionals across Bangladesh with a CAC under ৳600 inside a 90-day window.
02 ·
Approach
The Funnel Strategy
Search campaigns on high-intent commercial keywords (e.g. "digital marketing course"), YouTube remarketing, and a tightly themed landing page A/B-tested for form completion.
Numbers don't argue. Once the funnel was right, the ad account had no excuses left.
03 ·
Result
The Execution
Built 4 tightly-themed ad groups, ran a 5-variant landing-page A/B test (hero, social proof, pricing block), and layered YouTube remarketing on top to recover bounced traffic. Conversion rate moved from 4.1% to 11.4%.
Case study by
Md Morshed Parvej Patwary
Performance Marketing Strategist · Dhaka, Bangladesh
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