● Home servicesLocal SEO · Meta Ads · WhatsApp
Local Services Brand (NDA)
Generate consistent appointment bookings in Dhaka and Sylhet while keeping cost per booking predictable across seasons.
The Numbers
Headline outcome.
Baseline → Result
Spend
Baseline → Result
Bookings / Month
Baseline → Result
Cost per Booking
Baseline → Result
Show-up Rate
01 ·
Challenge
The Growth Bottleneck
Generate consistent appointment bookings in Dhaka and Sylhet while keeping cost per booking predictable across seasons.
02 ·
Approach
The Funnel Strategy
Always-on Meta lead ads + Click-to-WhatsApp creatives, automated lead routing into CRM, and a weekly creative refresh cadence to avoid ad fatigue.
Numbers don't argue. Once the funnel was right, the ad account had no excuses left.
03 ·
Result
The Execution
Set up always-on lead-form + CTWA campaigns, automated lead routing via Zapier into the CRM, and SLA-tagged every lead so the sales team replied within 5 minutes. Show-up rate hit 78% across both cities.
Case study by
Md Morshed Parvej Patwary
Performance Marketing Strategist · Dhaka, Bangladesh
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Services
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