Google Ads Glossary

Google Ads formula that decides which ad shows and at what position.

Google keyword match type that also triggers on related queries.

Google campaign type across YouTube, Discover, and Gmail placements.

Google's banner and native inventory across 2M+ partner sites.

Google keyword match that fires only on very close queries.

Broad, phrase, and exact — how Google matches keywords to queries.

Google's judgement of how useful your LP is post-click.

Term you block so Google doesn't waste spend on irrelevant queries.

Google's cross-inventory campaign driven by asset feeds and audience signals.

Google match that fires on queries containing the keyword's meaning.

Google's 1–10 rating of expected CTR, ad relevance, and landing page.

Google format where 15 headlines + 4 descriptions are mixed by ML.

Google auto-bid strategy that targets a specific cost per conversion.

Google auto-bid strategy that targets a specific return on ad spend.