Lead Gen Form
LinkedIn
Native, in-platform form (LinkedIn/Meta) that pre-fills user data.
Read the full definitionLinkedIn Ads Glossary
LinkedIn Ads and B2B growth terms — Sponsored Content, Message Ads, Conversation Ads, Lead Gen Forms, Sales Navigator, ABM audiences.
Full definitions
LinkedIn ABM
LinkedIn
Account-based marketing using LinkedIn's company + job-title targeting.
Read the full definitionSales Navigator
LinkedIn
LinkedIn's premium tool for prospecting, lists, and outreach.
Read the full definitionSponsored In-Mail (Message Ads)
LinkedIn
LinkedIn ads delivered as personal messages from a sender.
Read the full definitionSponsored Content
LinkedIn
LinkedIn's feed-based native ad — single image, video, carousel, document.
Read the full definitionQuick reference
Conversation Ads
LinkedIn
LinkedIn message ads with clickable branching CTAs.
Understand the terms. Now measure them.
Free calculators for the core metrics — ROAS, CPM, LTV:CAC, MER, incrementality.