Ad Relevance Diagnostics
Meta Ads
Meta's quality, engagement, and conversion rankings vs competitors.
Read the full definitionMeta Ads Glossary
Every Meta Ads term a buyer, strategist, or founder runs into — from Pixel and CAPI to Advantage+, CBO, cost cap, and lookalikes.
Full definitions
Advantage+ Campaigns
Meta Ads
Meta's AI-driven campaign setup that automates targeting and placements.
Read the full definitionAudience Network
Meta Ads
Meta's off-platform placement inventory (apps and sites).
Read the full definitionBudget set at campaign level; Meta distributes across ad sets.
Read the full definitionCost Cap Bidding
Meta Ads
Meta bid strategy that keeps average CPA at or below a cap.
Read the full definitionCustom Audience
Meta Ads
Meta audience built from your customer, pixel, or engagement data.
Read the full definitionDPA (Dynamic Product Ads)
Meta Ads
Meta ads that auto-generate creative from your product catalog.
Read the full definitionLookalike Audience
Meta Ads
New audience Meta/LinkedIn builds from a high-value seed list.
Read the full definitionQuick reference
Dark Post
Meta Ads
Unpublished page post used only as a paid ad — not on the timeline.
Seed Audience
Meta Ads
Source list (customers, leads) used to build lookalikes.
Understand the terms. Now measure them.
Free calculators for the core metrics — ROAS, CPM, LTV:CAC, MER, incrementality.